GS1 have today announced that they will be demonstrating the power of barcode scanning in evolving mobile devices using the widely speculated Google Glass platform. This will be showcased at the industry’s largest mobile event, Mobile World Congress held in Barcelona next week.

This innovative demonstration, the first of its kind in Europe using Google Glass has been developed in collaboration with the Open Mobile Alliance (OMA) and Icare, the Swiss Research Institute. When a bar code on product packaging is scanned using Google Glass they receive trusted product information such as nutritional content and recipes, which can then be adapted to personalised preferences, provide special offers, consumer reviews and shared with others on social media websites.