Verified by GS1

Trust starts with a valid ID – get the right information with Verified by GS1

In today’s fast-paced digital marketplace, trust and accuracy are more important than ever. Both consumers and retailers rely on clear and accurate information about products to make confident decisions. That’s where Verified by GS1 comes in.

What is Verified by GS1?

With Verified by GS1, retailers and marketplaces can access accurate, up-to-date product and location information, provided directly by the brand owner, ensuring smooth operations and a better shopping experience for everyone.

Verified by GS1 acts like an ID card for products and locations similar to a passport or driver’s license for people. It authenticates identities using verified Global Trade Item Numbers (GTINs) for products and Global Location Numbers (GLNs) for businesses, ensuring accuracy across the supply chain.

Each product’s identity is verified through seven key attributes, stored securely in the GS1 Registry Platform and maintained by the brand owner.

Key attributes

• Global Trade Item Number (GTIN)
• Brand name
• Product description
• Product image URL
• Global product category
• Net content and unit of measure
• Country of sale

1. For Retailers & Marketplaces
   

   Retailers and marketplaces struggle with inconsistent product and supplier data, leading to errors, fraud, and inefficiencies. Verified by GS1 solves this by providing a single, trusted source for GTINs (products) and GLNs (locations).

   • Accurate, consistent data: Eliminate manual checks and reduce costly errors.
   • Improved efficiency: Faster, cleaner product listings and catalogues.
   • Enhanced shopper trust: Better data means fewer returns and greater customer satisfaction.


2. For Brand Owners & Businesses
   

   Companies gain greater control and visibility over their product (GTIN) and location (GLN) data, ensuring consistency across all sales and logistics channels.

   • Faster Time to Market – Simplify listings with pre-verified GTINs and GLNs.
   • Full control & global visibility: Maintain and share accurate product information worldwide.
   • Faster time to market: Simplify listings and updates.
   • Stronger brand trust: Give consumers confidence with verified, authentic product details.